Features Overview

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Chris Alders – 3 things you can learn from martial arts

Chris Alders tells us how he got into Planning, what he learned from Martial Arts that is relevant to the job, and a bit about life in Dubai.

 

Jon Steel – truth, lies and advertising revised

Jon is the author of the seminal book on account planning Truth, Lies and Advertising. He currently works as Group Planning Director at WPP where he looks after the WPP Fellowship program which places Junior Planners in different offices around the world for a year. On top of that he is the Chief Strategy Officer for GPY&R Sydney as well.

 

Pedro Garcia – creating brand experiences for Moche

Digital Strategist Pedro Garcia from the Fullsix Group in Lisbon explains how they are creating brand experiences for the teen mobile provider Moche.

 

Byron Sharp – how brands grow

Byron Sharp answers questions about his best selling book ‘How brands grow’. Originally written to convince CEO’s it has been widely adopted by the marketing community to transform how they do business.

 

Daniel Caeiro – bringing ‘share a Coke’ to Portugal

Daniel, Head of Social and Digital at GrandUnion Lisbon talks about the challenges of adapting campaigns and his approach to one of Coca Cola’s challenging briefs.