WELCOME TO THE PLANNING SALON

Started by James Green as a way to bring brand and communications professionals together to learn more about their craft through interviews with thought leaders, The Planning Salon today is a fully fledged advertising consultancy offering brand and communications strategy services to some of the world's top brands, agencies and startups. 

 

COURSES

Each year we run a series of courses on brand and communications strategy. Check out the last course we put on in NYC.   

CONSULTING

We provide a range of consulting services for brands, agencies and startups focusing on brand and communications strategy. Learn more here. 

THOUGHT LEADERSHIP

We interview the world's best and brightest brand and communications strategists.  Take a look here. 

CONSUMER RESEARCH

We listen to the things consumers say (and don't say) to us.

Depth interviews, focus group moderation, custom surveys, syndicated databases, planning and management, analysis and synthesis.

BRAND STRATEGY

We help brands resonate with the right people with compelling insights-based strategies.

Brand positioning, brand architecture, brand personality, messaging, creative briefs, pitch strategy, trend hunting. 

COMMS PLANNING

We help brands reach the right people, with the right message at the right time with efficient use of paid, owned and earned media.

Audience sizing, consumer journeys, communications plans, communications ecosystems, tactical brief writing

Digital Strategy Bootcamp

The Planning Salon's Digital Strategy Bootcamp is an intimate, hands on course with practicality in mind. You will hear and work directly with digital strategy leaders at the frontline of some of the world’s most celebrated digital campaigns. The speakers draw on their experience from top advertising agencies such as BBDO, Droga5, BBH, Big Spaceship, Anomaly, R/GA, Naked Communications and Grey providing a weekend course of proven winning formulas that can be applied directly to campaigns. This is a limited workshop with only 25 positions. Early bird tickets available until July 12th.

Workshopping AirBnB's consumer journey at the 2015 Digital Strategy Bootcamp. 

Workshopping AirBnB's consumer journey at the 2015 Digital Strategy Bootcamp. 

Teachers

Julian Cole HEAD OF ENGAGEMENT PLANNING AT BBDO

Julian Cole

HEAD OF ENGAGEMENT PLANNING AT BBDO

Amber Horsburgh VP STRATEGY AT DOWNTOWN RECORDS

Amber Horsburgh

VP STRATEGY AT DOWNTOWN RECORDS

Kristian Henschel SENIOR INTEGRATED PLANNER AT GREY

Kristian Henschel

SENIOR INTEGRATED PLANNER AT GREY

Michael Goldstein ASSOCIATE DIRECTOR, CONNECTIONS PLANNING AT R/GA

Michael Goldstein

ASSOCIATE DIRECTOR, CONNECTIONS PLANNING AT R/GA

INTERVIEWS WITH EXPERTS

A series of interviews with thought leaders in the brand and communications strategy space.

Let's Chat

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LOCATION

276 Fifth Avenue, suite 704

New York, NY 10001

CONTACT

contact@theplanningsalon.co

PHONE

(917) 426-9246